A pioneer in bottled Ayurvedic magnificence, 22-year-old brand Kama Ayurveda has formally onboarded Gauravi Kumari, from the erstwhile royal household of Jaipur, as its brand ambassador. Announced in Mumbai at an immersive brand expertise in early April — full with gajras for entry wristbands, Ayurvedic consultations, and a massive product experiential station — the information comes together with a full brand refurbishment; suppose new and expanded product strains, luxe and sustainable packaging, and upgrades to outdated favourites.
“She embodies what we stand for — grace rooted in tradition, with a voice for the future. More than a brand ambassador, she reflects our belief that true beauty lies in authenticity and balance,” says Vivek Sahni, co-founder and CEO, of Kama Ayurveda. Gauravi echoes his sentiments: “It’s more than an endorsement, it’s a personal association. I have been using Kama Ayurveda for many years and am a huge admirer of the brand. This is an important point in Kama’s journey and to be able to be part of that journey is very exciting. It’s an honour to represent a brand that is rooted in our culture and, yet, has modern innovation at its core.”
Gauravi has been a half of entrepreneurial and social initiatives, and cultural preservation with a sustainable lens. She is a component of the administration staff on the Princess Diya Kumari Foundation that empowers deprived ladies by encouraging ability growth and job alternatives, based the PDKF retailer on the City Palace which retails merchandise created by ladies on the basis, and most just lately, revamped The Palace Atelier additionally on the similar location, which is a design-forward museum retailer that includes style, artwork, souvenirs and decor labels from throughout Rajasthan and throughout India.
Gauravi Kumari poses with a vary of merchandise by Kama Ayurveda
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Special association
Her appreciation of Ayurveda stems from its inside-out strategy. “I love that it’s a holistic way of beauty. It kind of teaches you that it’s all about the balance between your mind, body and soul, and not just superficial, surface-level beauty. I think, it’s the way forward,” she says.
Like many of us, she too has just lately discovered her method again to hair oiling, amongst different magnificence and self-care practices. “I’m way more mindful, now, of what I’m using. In the recent past, I’ve started inculcating practices like facial massages, using essential oils, and even oiling my hair, which I used to do as a child. I’ve been using the Bringadi Thailam, which smells so good. Every time I put it on my hair, I feel this sense of calmn,” she says. She additionally enjoys utilizing the Kansa Wand with the Kumkumadi Face Oil for face massages, has a bottle of the Rose Water Mist useful to maintain her pores and skin calm, and applies Kumkumadi Silky Serum for her pores and skin as half of her morning routine.
The brand’s consumer-favourite Kumkumadi Youth-Revitalising Face Oil now has a full vary devoted to the hero ingredient
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Special association
The brand is now mixing conventional Ayurvedic recipes with bio-actives to reinforce efficacy and attain the new era of shoppers. “Change is the only constant,” says Vivek. “When we started 22 years ago, we were catering to women aged between 28 and 50, who had tried other products and then chose Ayurveda. Now, those womens’ children are all at that age. So, it was time for a refresh. I don’t want to be a granny or mummy’s brand and that’s where it came from.”
The brand’s consumer-favourite Kumkumadi Youth-Revitalising Face Oil now has a full vary devoted to the hero ingredient — with a light-weight Silky Serum, Soft Cream, Night Balm, Eye Contour Serum and a Mask-Scrub — to make sure that it is ready to provide core advantages in a number of codecs. Additionally, Amarrupa is a product line that focusses on anti-ageing, focusing on high-quality strains and loss of pores and skin elasticity, whereas the Urjasara vary is made for pores and skin barrier strengthening.
“Ayurveda is holistic which is why it will always be relevant,” believes Vivek. The proven fact that Spanish magnificence and perfume conglomerate Puig first invested in Kama Ayurveda in 2019, proudly owning a minority stake, which was finally upped to 85% in 2022, contributing to their native and world development, is proof. Expect to additionally stroll into refurbished shops across the nation that includes a visible language that’s an ode to Kerala, and have been designed by award-winning, Jaipur-based designer Marie-Anne Oudejans.
Published – April 11, 2025 04:17 pm IST
