Filmmaker Karan Johar, recognized for crafting a few of Indian cinema’s most iconic love tales, is now lending his voice to a brand new sort of narrative—one which unfolds removed from the glitter of marriage ceremony décor and dreamy romantic moments. Johar has been introduced because the brand ambassador for The Bridal Retreat, a first-of-its-kind initiative that focuses not on the large day itself, however on the emotional and psychological preparation that comes earlier than and past it.
Karan Johar becomes brand ambassador for The Bridal Retreat: A transformational journey for brides-to-be
“I’ve spent years telling love stories through cinema—but The Bridal Retreat is about the story behind the scenes,” mentioned Karan Johar and added, “It’s not about perfect weddings—it’s about preparing women for what comes after. This retreat offers a rare opportunity: a chance for brides to meet themselves before the world meets the bride. In a world of beautifully curated celebrations, we sometimes forget the inner transformation that marriage brings. The Bridal Retreat places that journey at the centre.”
Organised by E-Factor Experiences, The Bridal Retreat is a five-day experiential programme curated particularly for brides-to-be. It consists of classes on identification, wellness, physique motion, communication, and cultural reflection, all carried out by seasoned specialists from the fields of psychological well being, style, and relationship teaching. The thought is to information ladies by introspection and self-awareness—serving to them make conscious transitions into married life.
Samit Garg, co-founder and managing director of E-Factor Experiences, elaborates on the intent behind the programme. “The Bridal Retreat is not just a concept—it’s a commitment. It recognises that while weddings are important milestones, what truly shapes a woman’s journey is how she enters this new phase—mindfully, emotionally equipped, and in tune with her sense of self. With Karan Johar joining us, we’re adding another layer of meaning and purpose to this platform,” he shard.
In 2025, limited-edition retreats can be held throughout seven Indian cities—Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Jaipur, and Goa. Each version will provide an intimate, supportive surroundings for brides-to-be to pause, mirror, and align with their private imaginative and prescient of partnership and alter.
With Karan Johar bringing emotional depth and cinematic perception to the initiative, The Bridal Retreat guarantees to redefine the bridal expertise—shifting the main target from picture-perfect ceremonies to private transformation and aware beginnings.
Also Read: Photos: Karan Johar introduced as Brand Ambassador for ‘The Bridal Retreat’ by E-Factor Experiences
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