After Italian athletes similar to basketball participant Danilo Gallinari, swimming champion Nicolò Martinenghi, and former Formula 1 driver Antonio Giovinazzi, Italian luxurious attire brand Paul & Shark has a new, extra relatable global brand ambassador for its Indian fan base. Announced final week, cricketer KL Rahul is the brand’s first ambassador from India.
KL Rahul
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Special Arrangement
A label identified for its affinity in direction of the ocean and the outside, Paul & Shark’s CEO Andrea Dini says “the sea is in our DNA and always will be”. He says the brand attracts inspiration from the “timeless allure of the ocean — its majesty, its contours, and its shifting colours”. “The sea is our main source of inspiration, it guides our creative choices and our projects. We create collections using recycled fibres, continuously research new technologies to significantly reduce our water consumption, and develop dedicated initiatives to protect the oceans and their ecosystems,” says Andrea, including that their deep reference to the ocean is mirrored in every of their clothes: T-shirts, shirts, sweatshirts, trousers, seashore put on, and extra.
Paul & Shark’s CEO Andrea Dini
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Special Arrangement
As for KL Rahul, this is not his first fashion-forward collaboration (Puma, Police) however he says all of the manufacturers that he is related to are “more of a partnership than mere campaigns”. “With Paul &Shark, there is a much deeper alignment on values. It’s all about an overall lifestyle. The emphasis on heritage, craftsmanship, and long-term storytelling definitely sets it apart,” he says, including that the brand’s cloth, the match, the make is what drew him to Paul & Shark. As for design concepts he plans to deliver on board as a a part of the affiliation, Rahul says he desires to discover silhouettes that mix traditional Italian tailoring with Indian local weather sensibilities. “…More breathable yet structured apparel. Also, I am looking at injecting a bit of sport-inspired detailing into everyday luxury wear adding subtle nods to performance without compromising on elegance. And, maybe co-creating a capsule that reflects my personal staples,” he provides.
Offerings at Paul & Shark
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Special Arrangement
Continuing with the announcement of the brand new brand ambassador, Andrea is now focussing on new retailer openings in cities similar to Moscow, and Dubai, amongst others. Also on the playing cards are summer time resort activations and promoting campaigns in coastal cities within the Middle East and the Mediterranean. A pattern that Paul & Shark is identified for. The brand’s latest SS25 marketing campaign, for occasion, was shot in Miami by Italian photographer Giampaolo Sgura, and styled by Italian trend editor Anna Dello Russo. “It tells the story of a summer among friends, naturally spent by the sea, full of adventure, connection, sport, and shared moments. The sea remains at the heart of our narrative, it’s the common thread running through everything we do,” concludes Andrea.
Published – May 05, 2025 04:24 pm IST
