In her birthday week, Kriti Sanon has a couple of cause to mark the event. The actress has expanded into enterprise, main her skincare enterprise over the previous two years. She has established one of India’s notable celebrity-led manufacturers in the aggressive magnificence trade.
Kriti Sanon’s Skincare Brand Crosses Rs 400 Cr: “One of the Most Personal and Fulfilling Journeys of My Life”
With income crossing Rs. 400 crores and a 60% repeat buyer price, the model has seen important progress. It presently serves over 19,000 pin codes throughout India, with its shopper base rising from 1 million final 12 months to 4 million this 12 months. Kriti Sanon, who has an engineering background, partnered with six engineers to construct a D2C model that reached Rs. 400 crore in product sales inside two years.
Reflecting on the journey, Kriti shared, “The past two years have been nothing short of incredible. Building HYPHEN from scratch has been one of the most personal and fulfilling journeys of my life. Watching it grow from an idea into a brand that so many of the consumers now trust and love — still feels surreal. I am so grateful to every single person who has believed in us and has chosen to HYPHEN us in their lives! This is only the beginning, where we continue to hyphen skincare with innovation and grow alongside a community that makes it all so worth it. Happy 2 years to us!”
Sanon’s model focuses on science-based formulations, plant-based substances, and accessible pricing, a mix that has discovered a large shopper base throughout India. Her lively involvement has helped form the model’s path and operations inside the skincare sector.
Also Read: Elli AvrRam on celebrating her birthday morning with household in Sweden; says, “I wake up in bed with breakfast, cake and gifts”
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