Meet Chennai’s Willy Wonka in his chocolate manufacturing unit as city-based Cheers Candies launches its first retailer

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SSS Keshav Krishna, founder of Cheers Chocolates, at a workshop

SSS Keshav Krishna, founding father of Cheers Candies, at a workshop

Cheers Candies’ newly launched outlet is sort of a Lego retailer, however for sweets. It’s a riot of color with purple, yellow, blue, inexperienced sweets and dragees lined up towards the glass counter.

Because the kitchen door opens, the wealthy aroma of tempered chocolate wafts out. Inside, the workforce fuses totally different confectionary elements to create a completed product. There are chocolate cigars full of hazelnut, gianduja and occasional , a vivid purple stiletto (very The Satan Wears Prada), a snowman, a bottle of wine… all edible. 

“Chocolate making requires particular ability, temperature, the correct moulds and gear,” says SSS Keshav Krishna, who launched Cheers Chocolate in 2012. The method of making brings pleasure, he believes, and that is one thing he now desires to share together with his shoppers and chocolate lovers. Shoppers strolling in can strive their hand at chocolate making in a brief 15-minute session. They get to make their very own fillings, and add sprinkles ,” says Keshav.

As well as, the outlet additionally has a devoted area for fundamental, intermediate, and superior workshops. These are round three-hours lengthy, and canopy a gamut of subjects proper from tempering and moulding chocolate, the distinction between couverture and compound, to creating revolutionary recipes. .

At Cheers, they make 20 styles of fillings which embrace spiced pumpkin latte, tiramisu, wasabi ganache with raspberry, banana peanut praline, apricot honey ganache and mango ardour fruit. In addition they do scorching chocolate bombs and powder. Keshav says he waited 12 years to open a retailer as a result of he felt the town was not prepared for the bizarre flavour combos he was creating.

The model began off with catering to corporates with customised gifting, and began retailing on-line in 2017. Throughout the pandemic, Keshav seen a spike in orders from across the metropolis and from Tirunelveli, Dindigul, and Salem . “The clientele was principally Gen Z. They’re open to new flavours and style profiles, and I knew it was time to arrange a retailer,” says Keshav, including that he’s quickly going to re-introduce a purple capsicum jelly filling.

Additionally a cricketer, Keshav has performed within the TNPL for Ruby Trichy Warriors. He now desires to make sports activities efficiency bars and protein bars. “We’re planning to launch bean to bar sweets. These pods are from Rajahmundry in Andhra Pradesh and we’re pods from throughout India,” he says, pointing to a big basket of cocoa pods on the retailer. For now, he procures uncooked materials from Belgium which comes within the type of callets and bars. These are then melted, tempered and moulded right here. “We even have sugar free bars and get 60% darkish chocolate from Colombia,” provides the 35 yr outdated.

Keshav graduated from SRM College with a level in Lodge Administration, skilled in meals manufacturing at Taj Coromandel, adopted by a stint at Callebaut Academy in Mumbai. “I additionally learnt alone, via days of trial and error. Then I did quick programs in Paris, Malaysia, Dubai…” he says. Keshav says he’s a primary technology entrepreneur within the household, who discovered his ardour within the kitchen, in a world of flavours and vibrant sweets.

Cheers Candies is situated at Shenoy Nagar. A field is priced at ₹990 for 12 sweets.

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