Myntra, certainly one of India’s main trend, magnificence, and way of life e-commerce locations, has formally launched Glamstream, its groundbreaking shoppable way of life content material vacation spot. This industry-first innovation seamlessly blends leisure, trend inspiration, and on the spot buy, setting a brand new benchmark for a way younger India engages with content material and commerce. The grand launch occasion, held over the weekend in Mumbai, was a star-studded affair, with notable personalities from Bollywood and the digital creator ecosystem in attendance.
Myntra’s Glamstream debuts with Badshah’s ‘Jordan’, 17 shoppable seems to be, and 100+ celebs
Guests included Raveena Tandon, Khushi Kapoor, Neha Dhupia, Sushant Divgikar, and fashionable creators akin to Sufi Motiwala, Renil Abraham, Aaditya Kulshreshtha, and Nayandeep, amongst others. A serious spotlight of the launch was an unique sneak peek into the 12 months’s most awaited monitor ‘Jordan’ by Badshah, India’s first shoppable multi-brand music video. As the official trend companion for this extremely anticipated monitor, Myntra proudly partnered with music label 0075 Pentertainment and provided attendees and Glamstream viewers the primary take a look at the music video, which showcases 17 curated seems to be all immediately out there for buy on the Myntra app. This unique preview, coupled with thrilling previews for different upcoming reveals, strengthened Myntra’s place because the go-to vacation spot for movie star and influencer-led way of life content material.
Rooted in popular culture and pushed by creators, influencers, and Key Opinion Leaders (KOLs), Glamstream debuts with an unparalleled content material library designed for the last word binge-watching expertise. The platform will function over 100+ celebrities, together with Vijay Deverekonda, Tabu, Zeenat Aman, Tammanah Bhatia, Bhumi Pednekar, and Malaika Arora, amongst others, bringing their distinctive fashion and insights on to viewers. Glamstream boasts a formidable 500+ hours of premium, bite-sized, binge-worthy content material, comprising 15 exclusives and 4,000+ episodes of shared premium content material. Viewers can dive into a various vary of codecs together with music movies, vlogs, styling guides, trend options, podcasts, fictional reveals, and speak reveals. Complementing the movie star and influencer content material, Glamstream additionally integrates content material from the Ultimate Glam Clan (UGC)—Myntra’s thriving shopper-creator group with over 1 million registered creators.
Speaking concerning the launch of Glamstream, Sunder Balasubramanian, Chief Marketing Officer, Myntra, mentioned, “We are incredibly excited to collaborate with so many talented personalities to redefine the possibilities in lifestyle shopping and content commerce space. With Glamstream, Myntra is doubling down on making shopping entertaining and engaging like never before. Young people want to be inspired while they shop, and Glamstream is a one-of-a-kind platform that gives them exactly that: instant access to trends and the best of fashion, all in one fun package.”
Khushi Kapoor shared her enthusiasm, stating, “Glamstream is such a refreshing way to experience fashion. As a shopper, it’s exciting to explore content that blends style and pop culture so seamlessly. It’s fun, engaging, and feels completely in tune with how our generation likes to discover trends today.”
Raveena Tandon added, “It’s been so much fun being part of Glamstream and revisiting an era that defined so much of my personal style. The ‘90s were bold, expressive, and full of character — just like the fashion we’re seeing make a comeback today. Glamstream brings that energy to life in a way that’s entertaining, nostalgic, and completely shoppable. I’m thrilled to see this new way of celebrating fashion take off.”
The Glamstream expertise is conveniently housed inside the Myntra app, accessible by way of a outstanding floating motion button on the homepage, making trend inspiration and buy extra accessible than ever.
Also Read: Shah Rukh Khan, Kiara Advani, and Farah Khan star in hilarious Myntra advert that ends ‘without an ad’
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