In October 2024, Bollywood Hungama printed the viral information that a determination was taken to discontinue Akshay Kumar’s anti-smoking ad by the CBFC (Central Board of Film Certification) within the second half of September. It was changed by a new ad, exhibiting how quitting tobacco can result in constructive adjustments in your physique inside 20 minutes and in addition of a lady expressing anguish over her husband’s deteriorating situation owing to most cancers. Hence, it’ll be a nice shock to know that viewers who’ll enterprise out to observe the brand new launch, Ground Zero, starring Emraan Hashmi, will likely be greeted with the much-loved anti-smoking ad that includes Akshay Kumar.
Nandu strikes once more! Akshay Kumar’s much-loved anti-smoking ad makes a COMEBACK with Emraan Hashmi’s Ground Zero
Sadly, this doesn’t imply that Nandu is again. A supply instructed Bollywood Hungama, “Ground Zero was passed by the CBFC on September 9, 2024. It was the time when the rule suggested that Akshay Kumar’s ad be incorporated into films featuring characters smoking or consuming tobacco. Some 10 days after the film was certified, the new ad rule was enforced. It has been more than 7 months since viewers haven’t seen Akshay Kumar asking Nandu to quit smoking. Hence, when the ad makes a comeback, albeit as an exception with Ground Zero, it’ll be greeted with a lot of warmth.”
An official at a multiplex instructed Bollywood Hungama on the situation of anonymity, “The new ad is disturbing and gory. Now people finally realize that Akshay Kumar’s ad was so much better. It had no gory visuals and at the same time, it also put across the message effectively. We hope the government once again makes it compulsory for this ad to be played. Even the audience would prefer it over the new PSA.”
The ad that includes Akshay Kumar was first proven throughout the launch of his 2018 Independence Day movie, Gold. It exhibits Akshay Kumar telling a man named Nandu to quit smoking and use the cash saved to purchase a sanitary pad for his spouse. The ad additionally helped promote his earlier 2018 movie Pad Man. Interestingly, this ad was solely necessary for Hindi movies by CBFC.
Cut listing particulars
Speaking concerning the cuts, the CBFC merely requested for 2 phrases to get replaced in Ground Zero. They additionally ordered the makers to submit a consent letter and submit the story and script because it’s a movie impressed by true accounts.
Interestingly, the makers of Ground Zero approached the CBFC as soon as once more on April 9 to tell the Examining Committee of the voluntary modifications made. The makers added a new background rating observe and tune audio in 5 locations. They additionally up to date the textual content and film proven on the finish. Finally, the brand of the movie was additionally up to date with a new animated title brand.
Once these adjustments had been made, the ultimate run time of Ground Zero is 137.19 minutes. In different phrases, the movie is 2 hours 17 minutes and 19 seconds lengthy. It has been handed with a U/A certificates.
Also Read: Farhan Akhtar on Ground Zero premiere in Srinagar, “Honoured to host this screening for BSF and CISF Jawans”
More Pages: Ground Zero Box Office Collection , Ground Zero Movie Review
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