NEAR’s Bizarre Advertising ‘Hack’ Riffed on Notorious 1987 Chicago TV Hijacking

What actually makes Max memorable in the present day, and notable for the needs of NEAR’s moderately cringey gambit, is the printed that wasn’t speculated to be: the Max Headroom incident. In 1987, an unknown sign pirate hijacked a “Dr. Who” broadcast in Chicago and went on a 90-second nonsensical ramble, all whereas carrying a Max Headroom masks.