The terrorist assault in Pahalgam, Jammu & Kashmir, has solid a shadow over Kashmir’s booming tourism trade. A brand new nationwide survey reveals that six out of 10 families with travel plans to the valley this yr have determined to cancel their bookings following the assault.
The survey respondents represented a cross-section of city and rural India: 41% have been from Tier-1 cities, 28% from Tier-2 cities, and 31% from smaller districts and rural areas. Around 63% of the contributors have been males, whereas 37% have been ladies.
Pahalgam terror assault updates April 24, 2025
62% of 6,807 respondents determined to cancel their holidays
The survey performed by group social media platform LocalCircles amongst over 21,000 residents throughout 361 districts throughout India, paints a grim image. Among 6,807 respondents who had deliberate journeys to Kashmir between May and December this yr, 62% have already determined to cancel their holidays. Only 38% mentioned they might go forward with their travel plans, the survey revealed.
Looking past 2025, the survey requested 14,430 contributors concerning the probability of visiting Kashmir inside the subsequent three years. Just 29% mentioned they have been nonetheless open to visiting, whereas one other 33% mentioned their resolution would depend upon how successfully the federal government addresses security considerations. About 21% categorically dominated out a visit, and 9% mentioned Kashmir was by no means on their travel record.
The travel trade fears not simply a direct droop, however a long-term dip in travel confidence. While some stakeholders hope authorities intervention may cushion the blow, particularly regarding spiritual tourism, anxiousness stays excessive.
This disruption comes at a time when Jammu and Kashmir was experiencing an unprecedented tourism growth. According to the State’s Economic Survey for 2024-25, the area recorded a historic excessive of two.36 crore guests in 2024. Among them have been 65,452 worldwide vacationers, 5.12 lakh pilgrims who participated in the Amarnath Yatra, and 94.56 lakh devotees who visited the Vaishno Devi temple.
Published – April 24, 2025 05:51 pm IST
