In a refreshing mix of music, design, and environmental consciousness, Bollywood star Ranveer Singh takes centre stage in Sansaar by D’Decor’s newest marketing campaign movie — a lyrical celebration of conscious living.
Ranveer Singh unveils Sansaar by D’Decor’s musical ode to sustainable living
The sustainable smooth furnishings model’s new TVC, anchored by an unique track, pays tribute to the small, on a regular basis selections that not solely create stunning houses but additionally contribute to a more healthy planet. The visuals comply with Ranveer by way of a house alive with sluggish mornings, quiet pauses, and spontaneous moments — embodying Sansaar’s philosophy: Live Consciously.
The movie additionally showcases Sansaar’s latest collections, together with blackout, sheer, and textured curtains, plush upholsteries in tactile finishes like chenille and bouclé, ethereal embroideries, delicate prints, and breathable 100% cotton bedding. Every design is crafted with sustainability in thoughts, that includes sturdy, easy-to-care-for materials and pure, moisture-absorbent fibres for long-lasting consolation and class.
“In a world of excess, we chose depth,” stated Sarah Arora, Co-founder and Creative Director of Sansaar. “The collections are less about styling a space and more about shaping a state of being. Sustainability is woven not just into the fabric, but into the philosophy of daily life.”
Sanjana Arora, Co-founder and Business Head, echoed the sentiment: “Our aim is long-term value creation. We want customers to see their purchases not as mere products but as investments in a lifestyle. Collaborating with a cultural icon like Ranveer Singh helps amplify that message and moves us closer to reshaping India’s sustainable furnishings industry.”
The TVC premieres this week throughout tv and digital platforms, adopted by a nationwide built-in marketing campaign selling the gathering. With Ranveer’s charismatic presence and a musical narrative at its core, Sansaar is positioning sustainability not simply as a design alternative, however as a lifestyle.
Also Read: Shanoo Sharma breaks silence on Ranveer Singh exiting from YRF; says, “There is no bad blood”
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