Samsung bets on premiumisation with the launch of its first online-to-offline way of life retailer in India

Business23 January, 2024604 Views

Samsung bets on premiumisation with the launch of its first online-to-offline way of life retailer in India

MUMBAI: Client electronics big Samsung is betting on the rising premiumisation pattern in India with the launch of its first online-to-offline way of life retailer within the nation.
Situated on the coronary heart of India’s monetary hub Mumbai, the shop will showcase Samsung’s top-of-the-line premium merchandise via distinctive curated experiences and real-life eventualities.This new retailer showcases the agency’s widest premium portfolio starting from smartphones to televisions, fridges, washing machines and different merchandise, leveraging the facility of Samsung’s AI ecosystem.
“In the present day’s clients, particularly Gen Z and millennials, are searching for premium merchandise and distinctive experiences. They wish to work together with the model and its merchandise, contact, really feel and create. That is what Samsung BKC (Bandra Kurla Complicated) is all about. We’ve curated by no means seen earlier than experiences in eight distinctive zones that embrace all our AI experiences to excite individuals throughout segments. Right here, clients will get a really feel of our expansive related units ecosystem and our innovative know-how ,” mentioned JB Park, president & CEO at Samsung Southwest Asia.
Helped by an increasing working inhabitants and rising disposable incomes, Indians are upgrading their purchases and are prepared to shell out extra cash to purchase premium merchandise.
“The market itself is shifting in direction of premium. It’s a phenomenon which is slicing throughout—-be it tv, fridge, washing machines, our galaxy units or laptops. In our personal model shops, now we have reached a degree the place now 65%-66% of the gross sales is coming from this class,” Sumit Walia, senior director D2C enterprise at Samsung India informed TOI.

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