The Hollywood supernatural movie Sinners was launched in India and worldwide on April 18. The movie has caught the eye of the elite Hollywood crowd and there’s a requirement amongst them to catch the flick on IMAX as a significant chunk is shot on the IMAX 65mm digicam. Hence, moviegoers had been shocked when Sinners was faraway from Eros IMAX Cinema in Mumbai and Delhi’s Priya IMAX and Paras IMAX. Interestingly, all three cinemas are standalone IMAX properties and are owned by PVR Inox.
SHOCKING: Sinners KICKED out of Eros, Priya and Paras IMAX; replaced by Kesari Chapter 2 and Jaat – films NOT even shot in IMAX
A supply defined what went mistaken, “No show of Sinners was played here as the theatres replaced the film with the new Hindi film, Kesari Chapter 2, and the holdover Bollywood release, Jaat, though both these films are not shot in IMAX. Warner Bros asked for proper showcasing of Sinners in these three cinemas but since the film is not a front-loaded superhero kind of a flick, the three cinemas had reservations about playing it with all shows. Warner understood the ground reality and did not insist of all shows for Sinners. They even offered them A Minecraft Movie and Interstellar. The other 28 IMAX screens in the country are also playing Sinners and Minecraft. Yet, these three cinemas insisted on playing non IMAX films though those movies had ample shows elsewhere. This was not acceptable to Warner and hence, the studio decided not to release Sinners in Eros, Priya and Paras.”
The source continued, “These theatres argued that they are single-screen IMAX cinemas. This means that they have no other screens present. The other multiplexes could afford to play Sinners with lower occupancy in IMAX as they can profit with a huge turnout for other films in normal screens. But if they play only Sinners or give most of the shows to the film, it won’t justify their costs as it’s a film meant for a niche audience in India. The Warner team, on the other hand, argued that with Sinners, they should have made an exception as it’s a film meant for IMAX screens. Also, its word of mouth is incredible and has the chance to grow. More than 30% of the business of the film has also happened in IMAX screens on the first day.”
