A ready-to-eat meal pack for ₹49. That is Badi Rasam for you. The branded product comes from Thiruvananthapuram-based couple, Faizal Subair and Ashifa Firdous.
Currently obtainable inside the metropolis limits, the pack has Kerala matta rice, sauteed inexperienced gram, a pickle, tomato rasam and badi. “Badi is a sun-dried dumpling made of lentils. The badi we use has black gram (uzhunnu). The dumplings are dry roasted and powdered. It is mixed with sautéed shallots, green chilli and garlic. This is a traditional dish prepared in many North Indian states and I knew of it from my wife who is from Odisha.”
Badi Rasam has discovered its clientele inside a few days of arriving out there and the duo is completely satisfied. “We retail from around 25 shops within the city. Going by the response, the number is bound to go up,” says Faizal. While he’s a former worker with IBS in Technopark, Ashifa presently works in the identical firm.
Faizal says the concept was borne out of his need to begin a enterprise that’s helpful to society. That was when he zeroed in on meals, particularly lunch. “When I used to eat from outside I preferred a light meal. But the lunch I usually bought would be more than what I needed. I have seen people trying hard to finish the serving because they did not want to waste the money or the food. That was when I thought about a light meal that is affordable. The first thing I did was fix the price. Next step was to introduce something that is healthy, wholesome and hygienic,” he says.
Being “a health freak”, Faizal says he has ensured that the burden of the contents provides as much as sufficient energy — 250gm cooked rice, 50gm inexperienced gram, 100 ml rasam and 10gm every of pickle and badi. “But this might not be enough for those who do hard physical labour. My target is those who prefer light but healthy meal that they can by from a nearby store.” The goal crowd contains travellers, hostelers, office-goers, and day by day staff.
Faizal says he selected inexperienced gram as a substitute of a vegetable as a result of he was frightened in regards to the high quality of the latter. “Green gram is rich in protein. But now customers are asking for other options, especially those who are buying the pack daily. We never expected that someone would have it every day!”
Premium packing
The meals is available in a paper container. While badi and inexperienced gram are packed in butter paper, the rasam pack is made with corn starch. There is a picket spoon as nicely. “The only plastic element is the outer covering that keeps the container tight so that the contents do not spill out or get wet.”
Faizal does the cooking at their dwelling at Ambalathara. “I’ve got the guidance, especially regarding the utensils, from my father-in-law who is an executive chef in a leading hotel in Kochi,” he provides.
The meal stays contemporary for six to eight hours. “But you can refrigerate it and can have it for dinner as kanji (porridge) or as fermented meal the next day,” he says.
While presently it’s being offered solely inside metropolis limits, it is going to be expanded relying on the demand. For particulars, go browsing to www.badirasam.com or contact 9895499479
