When AI, Blockchain and IP Collide

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In right this moment’s Crypto for Advisors, Shivani Phull from Pixelynx explains how Black Mirror is leveraging blockchain as a part of evolving fan content material and engagement.

Then, Eric Tomaszewski from Verde Capital Management solutions questions in regards to the attraction of those merchandise to next-gen traders in Ask an Expert.

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– Sarah Morton

Storytelling 3.0: When AI, Blockchain and IP Collide

How Black Mirror’s on-chain experiment is paving the best way for the way forward for leisure monetization.

Traditional storytelling is hitting its ceiling. The passive, one-way consumption mannequin that has outlined leisure for many years is more and more out of sync with the expectations of digital-native audiences. And now, with the rise of recent applied sciences, the leisure mental property (IP) is leisure mental property, or IP, is being essentially reimagined.

From Bandersnatch to Blockchain

Black Mirror has by no means been afraid to problem the established order. In 2018, the sequence broke new floor with Bandersnatch, an interactive episode. It hinted at a deeper shift: from tales we watch to tales we form.

That shift is accelerating. Members of Gen Z and Gen Alpha have been raised in worlds like Minecraft, Roblox and Fortnite, the place user-generated content material types the muse of the expertise. These audiences don’t wish to passively eat; they wish to take part, form and personal the narrative.

Traditional IP Revenue Is Evolving

Traditionally, IP holders made cash by way of licensing, syndication, product placement and field workplace gross sales. But generative AI is disrupting this mannequin. With instruments like OpenAI’s Sora or Runway, anybody can spin up by-product content material, posing each a risk and a possibility. For IP house owners, the problem is evident: both lose management of the narrative or lean into new fashions that shield and broaden it.

Enter blockchain.

Blockchain because the Rails for Interactive IP

Blockchain brings the lacking layer of construction. It permits for:

• On-chain IP verification — utilizing blockchain to show who owns artistic content material, making it safe and clear.
• Composable rights — content material could be damaged down into smaller components that others can construct on, remix or mix with new creations, permitting for microlicensing.
• Community possession and participation rewards — followers can maintain tokens that give them entry to unique experiences and advantages because the venture grows.
• Tokenized incentives for creators and followers — digital tokens are used to reward individuals for contributing, collaborating or being energetic in the neighborhood.

This format unlocks new paths for storytelling, the place followers are stakeholders shaping narratives with their favourite IPs, not simply spectators.

Case Study: Black Mirror Enters Web3

Banijay Rights, the worldwide gross sales arm of content material powerhouse Banijay Entertainment, which handles distribution for Black Mirror, has partnered with Pixelynx Inc. and KOR Protocol, a blockchain-based IP infrastructure and leisure firm based mostly in Los Angeles, co-founded by iconic DJs Deadmau5 and Richie Hawtin. Led by visionary CEO Inder Phull, Pixelynx helped deliver the Black Mirror universe on-chain in a method that’s interactive, compliant and community-driven.

Their newest initiative is a token impressed by the Nosedive episode, the place followers hyperlink their socials and wallets to earn a popularity rating. With greater than 300,000 sign-ups, high members unlock unique experiences and rewards, providing IP holders a brand new option to interact and reward their most passionate followers.

The IP Industry’s Fork within the Road

The way forward for leisure lies in embracing this shift by way of new frameworks that present clear guardrails for IP utilization, that protect integrity, shield rights and allow worth to accrue to followers and creators in a good and clear method. This marks the start of a brand new period for IP: one outlined by safety, participation and sustainable monetization.

By making IPs interactive, tokenized and on-chain, rights holders aren’t simply experimenting—they’re sketching the blueprint for Storytelling 3.0.

– Shivani Phull, CFO, Pixelynx Inc.

Ask an Expert

Q. What does “ownership” imply within the age of Web3, and how is it totally different from conventional investing?

A. Ownership in Web3 is not only about holding an asset. More so, it is about taking part in a system. With the Black Mirror token, proudly owning the token means having a say in governance, having access to unique ecosystems, and constructing a digital type of id that has the power to develop in worth over time. Unlike passive inventory possession, that is participatory. You are a stakeholder, not only a shareholder.

Q. Can reputation-based tokens create financial worth from conduct and is it sustainable?

A. Yes, nevertheless it’s nuanced. Black Mirror token gamifies belief as a result of your on-chain actions and social interactions can earn tangible rewards. As a monetary advisor, I’d warning that whereas that is thrilling, it introduces performance-based danger. That being mentioned, it displays the course of the place younger digitally native traders are heading.

Q. Could these tokens act as a brand new type of “digital yield” for youthful traders?

A. Absolutely. Instead of mounted earnings yield, that is engagement yield. The extra energetic and credible you might be, the extra awards you may probably earn. It may very well be whitelisting entry, platform reductions, or probably token-based earnings. This is a brand new incentive mannequin in some respects.

When talking to a consumer, I body it as a type of behavioral finance in movement. With the precise stage of danger and time allocation, it turns into an asset that pays in affect and entry. It’s additionally a option to acknowledge that achievement and worth look totally different to every individual. Not each return is monetary.

– Eric Tomaszewski, monetary advisor, Verde Capital Management

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