We have all been there. Curled up in mattress, staring blankly at the ceiling, convincing ourselves that our ex was really a bit boring and doubtless didn’t moisturise anyway. And as the crushing weight of heartbreak settles in, what will we attain for? Closure? Therapy? No. It’s all the time ice cream first.
The new Tinder x Indu Ice Cream collab
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Special association
And Tinder has determined to lean in to that very chaos with a cheeky ice cream collaboration with the Mumbai-based Indu Ice Cream. As a part of Tinder’s ongoing Move On marketing campaign, it has launched 4 limited-edition heartbreak-inspired flavours that promise to show your ex into an afterthought. “As a brand, we don’t believe breakups are just sad montages,” says Aditi Shorewal, Tinder’s communications lead for India and Korea. “They’re the pilot episode of your next season. With this campaign, we’re helping people box it out (literally), toss it out (see: our Ex-press Disposal Truck), and now, scoop it out. Healing is best served cold.” Indu Ice Cream founder Saloni Kukreja, who understands each flavour and emotions, calls the collaboration “playful,” including that it’s the place “modern dating meets bold, Indian-inspired scoops.”
Four enjoyable flavours
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Special association
The flavours are every a mini emotional arc in themselves. There is Dil Ka Falooda, which folds desi drama right into a self-respect sundae — excellent for the second you realise your dignity deserves dessert. Not Your Match Ya is the palate cleanse you by no means knew you wanted: a berry compote meets matcha slivers — candy, spicy, and ideally suited as an ego increase after deleting that one match who ought to’ve stayed in the drafts. Your Ex’s Tears is precisely what it feels like, salty (with a stunning hit of caramel and some chunks of coconut), ice-cold, and deeply satisfying, particularly when consumed whereas watching Abbott Elementary and muttering, “I’m so glad I dodged that.” And lastly, Toxic Expresso (a deeply satisfying disc of darkish chocolate unearthed over a mattress of espresso ice cream) is that one bitter flavour you attempt as soon as, simply to show you’ve outgrown it. Less rom-com, extra roast.
These restricted version flavours can be found solely in Mumbai on Swiggy and Zomato.
