With Kriti Sanon Onboard as a Brand Ambassador, Dreame Products Set to Hit Retail Shelves Soon

Dreame Technology, a sensible house equipment model, has appointed Bollywood actress Kriti Sanon as its first Indian model ambassador. This collaboration will assist the corporate to broaden its presence in India. Dreame presents a vary of merchandise within the nation, together with clever robotic vacuums for hands-free house upkeep, high-performance cordless stick vacuums for seamless cleansing, versatile moist and dry vacuums, and grooming merchandise such as the Airstyle and high-speed hair dryers.

Gadgets360 spoke with Manu Sharma, Managing Director of Dreame Technology India, in regards to the firm’s plans for the Indian market. Speaking in regards to the partnership, Manu Sharma mentioned, “We are extremely happy to welcome Kriti Sanon to the Dreame family. Her strong interest in technology and progressive outlook resonate with our mission to revolutionize Indian homes with intelligent, cutting-edge solutions.” Some responses have been edited and condensed for readability.

Smart cleansing remains to be a new idea for a lot of Indian households. How is Dreame educating the market and constructing belief amongst first-time customers?

Smart cleansing could also be a comparatively new idea in India, however there are immense prospects on this subject. There are many nuclear households in India. Additionally, a giant variety of individuals are working in varied sectors. Many {couples} discover it troublesome to handle family cleanliness together with their jobs. In such a state of affairs, we intention to make their lives simpler by means of our automated vacuum cleaners and different AI-powered merchandise, permitting them to focus extra on their careers and households.

We are witnessing a important surge in demand for these merchandise in India. While consciousness about these merchandise is presently restricted, we imagine the longer term holds nice potential, and it will quickly turn out to be a booming trade. 

We are actively working to educate individuals about sensible cleansing options. Appointing Kriti Sanon as the model ambassador for Dreame Technology is a part of this technique. Bollywood actress Kriti Sanon has a robust youth following in India, and we’re concentrating on that demographic.

Our aim is to cater to each phase of society, which is why our robotic vacuum vary begins from Rs. 15,000 and goes up to Rs. 1 lakh. Additionally, we’re increasing into offline markets quickly, the place prospects will probably be in a position to expertise our merchandise firsthand. We are planning to broaden in India in a phased method to present individuals with one of the best automated AI expertise merchandise we’re growing.

Dreame’s product vary in India

How do you see the sensible house/robotic vacuum cleaner market evolving in India over the subsequent 5 years, and what position will Dreame play on this progress?  

Last 12 months, the sensible house vacuum cleansing market in India was round 1.5 lakh items. This 12 months, it’s anticipated to double to roughly 3 lakh items. Our market share has grown considerably—from 5 p.c final 12 months to over 25 p.c now—positioning us to clearly turn out to be the market chief in India by year-end. Currently, the penetration of sensible vacuum cleaners in India stays low, which makes it difficult to mission the market over the subsequent 5 years. However, we’re optimistic that the market measurement will proceed to double yearly over the subsequent 5 to six years, and we’re aligning our technique accordingly. 

What are the corporate’s plans for this monetary 12 months? Can the corporate open its unique offline expertise retailer in India?

We plan to launch eight new merchandise in India this 12 months. We have already launched the primary batch of merchandise on this lineup. Before the pageant season, you’ll get to see lots of our new merchandise within the Indian market. Our firm has many unique offline expertise shops in a number of places internationally. In such a state of affairs, if we see good progress in India, then we are going to quickly open our unique offline expertise retailer right here.

India is a price-sensitive but aspirational market for a lot of firms. How does Dreame plan to steadiness affordability with premium innovation right here?

Yes, you’re proper.  That’s why we’re full vary of participant. we have now as a point out merchandise from Rs. 15,000 to nearly Rs. 1 lakh. We have merchandise for all totally different earnings group individuals. We are undoubtedly seeing rising demand on this phase in India. As volumes enhance, it should naturally affect pricing, permitting us to provide our merchandise at extra inexpensive costs. For instance, lots of our premium merchandise that had been priced round Rs. 1 lakh a few years in the past are actually accessible for roughly Rs. 50,000. Since we manufacture our merchandise in-house, we have now full management over the availability chain. As demand continues to develop, we’re dedicated to passing these advantages on to our prospects.

Is Dreame planning to launch India-specific fashions or variants in coming months — as a result of on atmosphere smart we’re totally different from different nation?

Currently, a lot of the merchandise we have now launched within the Indian market are world merchandise. But we already began tuning our merchandise in accordance to the Indian atmosphere. For instance, deep cleansing, excessive suction energy and mopping are crucial points for India. One such product of ours is L10 Prime, which comes with full stack mopping with entry degree worth. In the approaching time, we will certainly launch our merchandise in accordance to Indian circumstances. Apart from this, if the demand will increase in India, we may even contemplate establishing our manufacturing items right here beneath Make in India initiative.

How are you dealing with after-sales service and buyer help, that are essential for tech merchandise in India?

Our merchandise are nonetheless new to the Indian market. In such a state of affairs, our engineers are going to individuals’s properties and giving them demo of the merchandise. We are constantly increasing our attain. Earlier, we initially delivered to 165 cities, that quantity has now grown to 200. We provide pick-up and drop-off providers for our prospects, and if any points come up with the product, our engineers go to the client’s house to resolve them. We’ve additionally partnered with third-party service suppliers to improve our after-sales help. People also can join by means of toll free numbers.