Xiaomi Overtook Apple in International Smartphone Gross sales in August, Samsung Retains Prime Spot: Counterpoint Analysis

Xiaomi is continuous to develop within the world smartphone market. In August, the Chinese language smartphone model surpassed Apple because the quantity two smartphone vendor on this planet in sell-through quantity, in response to new figures from market analysis agency Counterpoint. The iPhone maker got here in third place whereas Samsung retained the highest spot. Aggressive progress in latest quarters and surging calls for from markets like India is claimed to have helped Xiaomi to realize second spot within the world smartphone market within the final month by way of month-to-month sell-through volumes.

Xiaomi Overtook Apple in International Gross sales

As per Counterpoint Analysis’s newest Smartphone 360 Month-to-month Tracker, Xiaomi emerged because the world’s second-largest smartphone maker in August based mostly on world smartphone sell-through volumes. The Beijing headquartered agency outpaced Apple to seize the second spot for the primary time in three years by way of month-to-month sell-through volumes. In the meantime, Samsung retained the primary spot.

The Counterpoint report factors out that demand in lower cost bands benefited Xiaomi. The launch of Redmi 13 and Redmi Be aware 13 sequence 5G smartphones below the $200 (roughly Rs. 16,000) worth class performed a pivotal function in serving to Xiaomi acquire share throughout all its key markets, particularly in India, Latin America, Southeast Asia, Center East and Africa.

Xiaomi’s shipments in August remained flat however Counterpoint report attributes its success to Apple’s seasonal decline in shipments forward of the iPhone 16 sequence launch. The arrival of the iPhone 16 lineup is prone to propel Apple to reclaim the second or first spot, within the coming months as gross sales ramp up.

Counterpoint notes that Xiaomi posted strong progress within the first half of 2024 with 22 % year-over-year progress in gross sales quantity. Development is prone to average within the second half as base results peter out, however Xiaomi remains to be prone to file robust double-digit progress for the complete yr of 2024.