The international smartphone market revenues remained flat year-over-year (YoY) regardless of rising by 15% Quarter-over-Quarter within the third quarter of 2023 (Q3 2023) with Apple main the market share– its highest-ever for a calendar Q3, a report mentioned.
In keeping with a report by Counterpoint Analysis, Apple grabbed 43% of the market share of world smartphone revenues, regardless of its newest iPhone 15 collection being out there for one much less week within the quarter in contrast with its predecessor.
Moreover, this has translated into Apple additionally clocking its highest-ever share of world smartphone income for a September-ending quarter.
“Professional Max being the best-selling variant of the iPhone 15 collection contributed to Apple additionally reaching its highest-ever Q3 working revenue,” mentioned Harmeet Singh Walia, senior analyst at Counterpoint.
“Nonetheless, its international smartphone working revenue share remained flat as a result of a resurgence of Huawei and Honor, and an elevated give attention to profitability by different Chinese language OEMs similar to Xiaomi and Oppo. Consequently, the worldwide smartphone working revenue reached an all-time excessive, signalling extra positively how the smartphone market has adjusted to the post-pandemic pattern of decrease shipments,” Walia added.
Nonetheless, the analysis agency famous that the total affect of the iPhone 15 collection is but to be seen throughout the international vacation season as its revenues are anticipated to be boosted by upgrades from iPhone 11 and 12 customers.
Samsung’s annual income declined
The analysis agency mentioned that since Samsung’s shipments declined 8%, its income declined by 4% yearly. Samsung’s ASP grew 4% YoY as a result of ‘profitable’ launch of Fold 5.
In the meantime, Oppo’s give attention to telephones with increased ASPs, similar to foldables, helps the Chinese language firm obtain profitability. Nonetheless, a slowdown in its enlargement exterior of China and India resulted in its YoY cargo decline.
Its sister firm Vivo remained worthwhile however confronted challenges in its residence nation, the place its promotions have been much less aggressive than Honor and Xiaomi. “Consequently, Vivo’s smartphone income fell 12% YoY, and is sort of half of Q3 2021,” the report mentioned.
‘Excellent news’ for Xiaomi
Xiaomi is the one high 5 smartphone model to see cargo will increase each QoQ and YoY in Q3 2023, the report mentioned, noting that the corporate strengthened its positions in key markets similar to China and India.
Xiaomi provided extra inexpensive mid-range merchandise at promotional costs to each retailers and customers.
In keeping with a report by Counterpoint Analysis, Apple grabbed 43% of the market share of world smartphone revenues, regardless of its newest iPhone 15 collection being out there for one much less week within the quarter in contrast with its predecessor.
Moreover, this has translated into Apple additionally clocking its highest-ever share of world smartphone income for a September-ending quarter.
“Professional Max being the best-selling variant of the iPhone 15 collection contributed to Apple additionally reaching its highest-ever Q3 working revenue,” mentioned Harmeet Singh Walia, senior analyst at Counterpoint.
“Nonetheless, its international smartphone working revenue share remained flat as a result of a resurgence of Huawei and Honor, and an elevated give attention to profitability by different Chinese language OEMs similar to Xiaomi and Oppo. Consequently, the worldwide smartphone working revenue reached an all-time excessive, signalling extra positively how the smartphone market has adjusted to the post-pandemic pattern of decrease shipments,” Walia added.
Nonetheless, the analysis agency famous that the total affect of the iPhone 15 collection is but to be seen throughout the international vacation season as its revenues are anticipated to be boosted by upgrades from iPhone 11 and 12 customers.
Samsung’s annual income declined
The analysis agency mentioned that since Samsung’s shipments declined 8%, its income declined by 4% yearly. Samsung’s ASP grew 4% YoY as a result of ‘profitable’ launch of Fold 5.
In the meantime, Oppo’s give attention to telephones with increased ASPs, similar to foldables, helps the Chinese language firm obtain profitability. Nonetheless, a slowdown in its enlargement exterior of China and India resulted in its YoY cargo decline.
Its sister firm Vivo remained worthwhile however confronted challenges in its residence nation, the place its promotions have been much less aggressive than Honor and Xiaomi. “Consequently, Vivo’s smartphone income fell 12% YoY, and is sort of half of Q3 2021,” the report mentioned.
‘Excellent news’ for Xiaomi
Xiaomi is the one high 5 smartphone model to see cargo will increase each QoQ and YoY in Q3 2023, the report mentioned, noting that the corporate strengthened its positions in key markets similar to China and India.
Xiaomi provided extra inexpensive mid-range merchandise at promotional costs to each retailers and customers.
