As per the platform, “curiosity in non secular tourism in India is seeing an enormous enhance.” The corporate additionally shared some information, claiming that the platform has recorded a 97% development in searches for non secular locations on our platform, within the final two years.
It added that there was an 1806% improve in searches for Ayodhya. “On-platform searches for Ayodhya from India elevated by 1806% for the reason that inauguration announcement,” the corporate mentioned.
Heightened curiosity in Ayodhya globally
Not solely in India, Ayodhya is being searched from throughout the globe, with most search contribution coming from 5 nations and areas. These embody the US (22.5%), Gulf (22.2%), Canada (9.3%), Nepal (6.6%) and Australia (6.1%). The search information is collected from January 1 to January 12.
Prime 10 ‘non secular’ locations searched on the platform
MakeMyTrip additionally listed prime 10 pilgrimage and non secular locations which have seen development in searches. The info compares searches in calendar 12 months 2021 with calendar 12 months 2023.
Ayodhya (585%)
Ujjain (359%)
Badrinath (343%)
Amarnath (329%)
Kedarnath (322%)
Mathura (223%)
Dwarkadhish (193%)
Shirdi (181%)
Haridwar (117%)
Bodh Gaya (114%)
Enhance in searches for Lakshadweep
Not too long ago, #BoycottMaldives trended on social media platforms and the journey platform has mentioned that there was an enormous improve in searches for the tropical archipelago Lakshadweep.
“We now have noticed a 3400% improve in on-platform searches for Lakshadweep ever for the reason that Honorable PM’s go to. This curiosity in Indian seashores has impressed us to launch a ‘Seashores of India’ marketing campaign on the platform with provides and reductions to encourage Indian travellers to discover the nation’s gorgeous seashores. Preserve watching this area!” reads a put up from MakeMyTrip on X, previously Twitter.
