Snapchat has partnered with Google Cloud to deliver the capabilities of its synthetic intelligence (AI) mannequin Gemini to My AI. Introduced on Tuesday, the strategic partnership has allowed the social media platform so as to add pc imaginative and prescient capabilities in addition to improved processing of textual content, audio, and code. As per the Mountain View-based tech big, Snapchat’s My AI is utilising Gemini AI fashions accessible on Vertex AI. Apparently, the media-focused social media platform was additionally launched on Google Cloud in 2011.
Snapchat’s My AI Is Powered by Gemini
In a press launch, Google Cloud defined the small print of the partnership. Whereas the announcement comes now, the combination of Gemini to My AI was achieved earlier this yr. The tech big highlighted that Snapchat’s AI chatbot is likely one of the largest shopper chatbots accessible to customers as we speak.
With this integration, My AI is just not solely getting the essential generative AI capabilities, but in addition enhanced capabilities in processing textual content, audio, picture, video, and code. This implies customers can ship an audio file or a picture to the AI and ask queries about it. In a video, Snapchat CEO Evan Spiegel highlighted that customers can ship the chatbot a picture of assorted snacks and ask it to determine the healthiest possibility.
In real-world situations, customers may use this functionality to let the chatbot translate a avenue signal when travelling out of the country. Equally, it would additionally be capable to reply to queries from a video file as nicely.
At the moment, all Snapchat customers can use My AI, nonetheless, the Plus subscribers have entry to some extra options reminiscent of picture technology and AI-powered edits. Google claims that ever since Gemini began powering My AI, the platform has witnessed a 2.5X elevated engagement within the US. Notably, earlier than Gemini, the chatbot was powered by OpenAI’s GPT fashions.
On the Gemini at Work digital occasion, Google Cloud additionally showcased different new shoppers which have onboarded its AI fashions to energy new experiences. A few of them embody Volkswagen US, Warner Bros. Discovery, Bell Canada, Finest Purchase, Telecom Italia, and extra.
