Alphabet’s Google is testing exhibiting verify marks subsequent to sure firms on its search outcomes, an organization spokesperson stated on Friday, in a transfer aimed toward serving to customers establish verified sources and avoid pretend web sites.
Fraudulent web sites impersonating official companies or providers might creep up in on-line search outcomes, main customers to view false details about the enterprise, deceiving customers and probably harming the model.
“We repeatedly experiment with options that assist consumers establish reliable companies on-line, and we’re presently working a small experiment exhibiting checkmarks subsequent to sure companies on Google,” the spokesperson stated.
Google already makes use of automated methods to establish pages with “scammy” or fraudulent content material and stop them from exhibiting up within the search outcomes.
The Verge reported the event earlier on Friday, including that it noticed blue verified checkmarks subsequent to official web site hyperlinks for firms together with Microsoft, Meta and Apple on search outcomes.
Just some customers had been capable of see the function, the Verge stated, indicating Google has not rolled out the check broadly but.
© Thomson Reuters 2024
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