Amazon Prime Video will begin to present advertisements to subscribers in India beginning in 2025, based on the corporate. Commercials on Prime Video had been beforehand launched in Australia, Canada, Mexico, the UK, the US, and some European international locations, and Amazon Prime members in India will quickly see advertisements whereas watching content material on the e-commerce large’s streaming platform. Prospects who don’t need to see advertisements should buy a dearer subscription that can be launched sooner or later.
Amazon Prime Video to Introduce Advertisements in India Beginning in 2025
In a latest replace posted to its web site, Amazon stated that it could introduce “restricted” advertisements on Prime Video in India beginning in 2025. The corporate stated that commercials will let it spend money on content material for the video streaming platform and “preserve growing that funding over an extended time period”. These advertisements can be proven when customers are watching Prime Video reveals and films.
The corporate claims that Prime Video will present “meaningfully fewer advertisements than linear TV and different streaming suppliers”. In India, streaming suppliers like Netflix and Disney+ Hotstar supply ad-supported and dearer ad-free plans. Amazon additionally provides prospects a Prime Lite subscription that provides entry to Prime Video content material at 720p decision with advertisements.
Prospects who do not need to see any advertisements whereas watching content material should go for a brand new ad-free subscription possibility for Prime Video, which may arrive as an add-on to the annual Amazon Prime membership payment that’s priced at Rs. 1,499 and consists of entry to Prime Video. The corporate says this worth is not going to change in 2025, and it’ll reveal the price of the brand new ad-free subscription plan sooner or later.
Whereas there is not any phrase on when advertisements can be launched on Prime Video in India subsequent yr, Amazon says that it’ll inform Prime members “a number of weeks” upfront, together with particulars of the upcoming ad-free subscription and the way to join it. The change will have an effect on Amazon Prime members, whereas Prime Lite subscribers, who already see advertisements on the streaming service is not going to be impacted.
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