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Meta launched its security marketing campaign ‘Scams se Bacho’ and has partnered with Bollywood star Ayushmann Khurrana to teach individuals on learn how to keep protected from on-line scams and promote safer digital practices. Launched in collaboration with the Ministry of Electronics and Info Expertise (MeitY), Indian Cybercrime Coordination Centre (I4C) and Ministry of Info and Broadcasting (MIB), Meta’s marketing campaign emphasizes the corporate’s dedication to safeguard individuals on-line, supporting the Authorities’s objective to fight the rising circumstances of scams and cyber frauds within the nation.
Ayushmann Khurrana joins palms with Meta to fight on-line scams
The tutorial marketing campaign showcases a few of the commonest scams individuals face of their each day lives, encouraging individuals to remain alert and train warning earlier than they take any motion. The brief clip additional highlights the host of security options on Fb, Instagram and WhatsApp that empower customers to take management of their on-line security.
Within the movie, Ayushmann Khurrana stars as a vigilant wedding ceremony visitor who encounters individuals on the brink of falling prey to scams and saves the day together with his fast pondering and comedic aptitude. Highlighting Meta’s security options like Two-factor authentication, Block and Report, WhatsApp’s group privateness settings, the marketing campaign is a crucial reminder of how Meta’s in-built product options and security instruments equip individuals with the required safeguards to assist shield them from on-line scams, frauds and account compromising threats.
Commenting on the launch of the marketing campaign, Ayushmann Khurrana mentioned, “In as we speak’s digital panorama, with the rampant improve of on-line scams and frauds that typically can appear very convincing – it is essential that we keep vigilant and educate ourselves about learn how to keep protected. I’m thrilled to be part of Meta’s security initiative that goals to drive consciousness round how individuals can safeguard themselves from potential cyber scams. It is an vital reminder to suppose twice earlier than you act and use Meta’s security instruments at your disposal, empowering you to take management of your on-line security.”
Additionally Learn: Ayushmann Khurrana dedicates a poem about braveness and spirit to Paralympic winners Avani Lekhara and Navdeep Singh; watch
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