Nora Fatehi raises alarms about her deepfake video endorsing an end-of-season sale: ‘SHOCKED!!! This isn’t me!’ | Hindi Film Information

A number of celebrities together with Rashmika Mandanna, Kajol, Katrina Kaif, and Alia Bhatt, have turn out to be victims of deepfake movies, elevating alarms concerning the misuse of know-how and the dearth of enough authorized safeguards. The latest addition to this unlucky listing is Nora Fatehi.
Taking to her Instagram tales on Saturday, Nora reposted an commercial from the deal with of a clothes model which featured a girl bearing a hanging resemblance to Nora, endorsing an end-of-season sale.Expressing her shock and concern, Nora wrote, “SHOCKED!!! This isn’t me!”

This incident comes after the Delhi Police‘s declare to have arrested the person liable for making a deepfake video that includes Rashmika Mandanna. The accused, recognized as 24-year-old Eemani Naveen from Andhra Pradesh’s Guntur, was apprehended after the video went viral on social media final November.

Deepfake know-how, which entails the usage of synthetic intelligence to create realistic-looking movies or photos of people saying or doing issues they by no means did, has turn out to be a rising concern globally. The leisure business, particularly, has been a first-rate goal for such malicious actions.

As Nora joins the refrain of celebrities voicing their considerations concerning the risks of deepfake movies, it stays to be seen how the business and regulatory our bodies will reply to handle this rising risk to privateness and safety within the digital age.